Wildtype Health
At Wildtype Health, I played a key role in shaping the UX strategy for HCP communications in the oncology space. My focus was on designing digital experiences that effectively conveyed complex medical information while ensuring ease of use for healthcare professionals. I collaborated closely with stakeholders to enhance engagement across various digital channels, optimizing the presentation of critical data and insights. I also spearheaded monthly Innovation Meetings to bring new technologies to the table and keep our eyes on the future.
Clients:
KEYTRUDA
Led two teams for the KEYTRUDA client
UX Strategy for email and social media posts.
Content strategy for email to reduce reading fatigue.
Provided UX recommendations to improve engagement and accessibility.
Astellas
Led the information architecture process to create a logical content structure.
Designed wireframes that prioritized usability and engagement.
Developed a modified card UI to improve content accessibility and navigation.
Collaborated with designers and developers to refine user interactions.
Developed clickable prototypes to test our work.
Ensured UX best practices were implemented while aligning with business goals.