Addison
At Addison, I led user experience strategy, information architecture, and wireframing to create a more intuitive and engaging digital experience. Developed working prototypes to test our work. Working closely with designers and stakeholders, I refined content structure, streamlined navigation, and enhanced accessibility to ensure users could easily find and interact with key information. My approach balanced user needs with business objectives, improving overall usability and engagement. By focusing on clear interaction flows and well-organized content, I helped elevate effectiveness and user experience.
Clients:
Axalta Racing
Proposed a card-based UI to better organize and present content in a user-friendly way.
Developed UX strategy to enhance usability and engagement.
Designed information architecture to streamline navigation and improve content accessibility.
Created wireframes to establish a clear and intuitive interaction flow.
Built clickable prototypes to test our concept
Hotchkis & Wiley
Helped stakeholders and team navigate the process of going from a static website to a CMS based site.
Led the information architecture process to create a logical content structure.
Designed wireframes that prioritized usability and engagement.
Collaborated with designers and developers to refine user interactions.
Ensured UX best practices were implemented while aligning with business goals.
McCarter & English
Developed a content strategy to navigate the process of going from a static website to a CMS based site.
Directed the information architecture process to establish a clear and intuitive content structure.
Created wireframes that emphasized usability and user engagement.
Worked closely with designers and developers to enhance user interactions.